High Quality
vs
Low Quality
Scroll down to the bottom for differences.
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The benefits of Optimising your exports
export at 72 DPI (Dots per Inch)
Aim for a resolution of 72 DPI (dots per inch) as most screens display at this resolution.
Ensure the image dimensions match or exceed the recommended dimensions for each platform to prevent compression artifacts.
Note: The higher the DPI the better it is for print; this can also allow your audience to take your images and print them.
Export at sRGB
Use the sRGB color profile for consistency across different devices and platforms.
Anything else is for advance users (i.e. CMYK is used for printing at labs)
Export quality between 60% and 80%
For JPEGs, a quality setting between 70-85% provides a good balance between quality and file size.
<60% is just trash don’t bother, you save the most space, loads the fastest as web media. Can tell from the naked eye the quality just isn’t there yet.
60% is great for general social media, it saves the most space and provides enough detail for the audience
70% is best for the middle ground between 60% and 80%, the difference is not noticeable from the naked eye compared to 60% and the benefit from 60 is minimal.
80% is perfect for the pixel peeping audience, i would recommend this if your photo has details that you expect your users to zoom in on.
>80% is unnecessary, this is the realm of “tell me you have a lot of money without telling me you have a lot of money”, terrible for web media as files are huge and makes loading incredible slow.
Export at 2000 DPI
Not big enough for people to steal your images and to turn them into wallpapers and not small that it will make your websites blurry (this is depending on your audience screen, a 4K monitor will blur your image when browsing a full screen).
Additional tips
Test Uploads: Before posting, test upload a few images to see how they appear on different devices.
Optimize for Mobile: Ensure your images look good on mobile devices as most social media users access platforms via their phones.
Consistency: Maintain a consistent style and quality across all images for a cohesive look on your social media profiles.
Social media dimension guide
Profile Picture: 180 x 180 pixels
Cover Photo: 820 x 312 pixels (recommend uploading at 1640 x 624 for best quality)
Shared Images: 1200 x 630 pixels
Profile Picture: 110 x 110 pixels
Square Image: 1080 x 1080 pixels
Portrait Image: 1080 x 1350 pixels
Landscape Image: 1080 x 566 pixels
Profile Picture: 400 x 400 pixels
Header Photo: 1500 x 500 pixels
In-Stream Photo: 1200 x 675 pixels
Youtube
Profile Picture: 800 x 800 pixels
Channel Cover Photo: 2560 x 1440 pixels
Video Thumbnail: 1280 x 720 pixels
Profile Picture: 400 x 400 pixels
Background Photo: 1584 x 396 pixels
Shared Image: 1200 x 627 pixels